If you've read the full follow-up guide, you know the framework: four types of messages, 6:1 relationship-to-product ratio, small batches daily. This post is the practical version. Twelve real templates for the most common follow-up situations, all written the way a real friend would actually talk - not the way a sales script sounds.
Every template below has two things in common. First, they're specific - they reference something real about the person, not a generic "just checking in." Second, they sound like something a human who likes this person would write, because that's the point. Copy them, personalise the brackets, send them.
First touch: after you just had a real conversation
Template 1: The post-conversation warmth
Use this one the same day you had a first chat about your product. Not to sell, not to nudge - just to say you enjoyed the conversation.
Why it works: Zero commercial content. They're going to remember that you liked talking to them, not that you tried to sell them something in the first 24 hours.
Template 2: The gentle 3-day follow-up
Three days after the first real conversation about your product. Not 24 hours (too pushy), not 7 days (momentum dies).
Why it works: References a specific thing they said (proves you listened), offers info rather than pushing it, uses "whenever" and "no pressure" to explicitly give them an out.
Relationship maintenance: the friend check-in
Template 3: The "saw this and thought of you"
This is the single most effective follow-up move you'll ever learn. Use it anytime you see something genuinely relevant.
Why it works: The "no agenda" line is important - it takes the potential weirdness off the table. You're not softening up for a sales ask. You're literally just sharing.
Template 4: The "how's [thing] going"
For anyone who mentioned a life event, a project, or a worry in your last chat.
Why it works: Asking about the real thing in her life signals that you remember her as a person, not a prospect.
Template 5: The birthday or milestone
Any time you know the date. Set a calendar reminder if you have to.
Why it works: It's a birthday message. Of course it works. The point is: SEND THEM. Ninety percent of network marketers don't bother with this.
Product follow-up: the non-pushy ask
Template 6: The curiosity reframe
When you want to bring the product back up after a pause, but don't want to feel like you're "checking in."
Why it works: "Reminded me of your question" is the magic phrase. You're not bringing it up unprompted - you're following up on something she initiated.
Template 7: The specific solution
For when you learn something new that genuinely solves a problem they mentioned.
Why it works: You're framing yourself as someone who was thinking about their problem and then found something. That's the opposite energy from "let me sell you a thing."
Template 8: The "samples" pivot
For someone who's interested but stuck. Shifts from "buy" to "try" without commitment.
Why it works: Removes the cost barrier entirely. Also flips the dynamic - you're not trying to close, you're trying to help them decide.
Reactivation: the "it's been a while"
Template 9: The cold reactivation, softly
For someone you've lost touch with. Notice how it doesn't reference the silence.
Why it works: "Scrolling through old messages" is honest and a bit vulnerable. "What's the update - good, bad, ugly" is a real question, not a sales pretext.
Template 10: The re-engage with something specific
Better than Template 9 when you remember something about them.
Why it works: Specific memories make cold reactivation feel like a real reconnection. If you don't remember anything specific, use Template 9 instead.
The clarity move: when you need a yes or no
Template 11: The honest ask
For when you've been following up gently for a while with no clear signal.
Why it works: It's honest, it gives them complete permission to say no, and it explicitly respects the relationship above the sale. Most women respond to this because they've been wanting clarity too.
Template 12: The graceful exit
For when you've decided to stop following up with someone. Send this as the last message, then let it go.
Why it works: You leave on your own terms, with the relationship intact. Sometimes these people come back six months later ready to buy. More often they just remember you kindly, which is worth a lot more than a forced sale ever would be.
How to use these templates
Three rules for using the templates above:
- Personalise every single one. The templates are starting points. Replace the brackets with the actual specific things about the actual person. If you're sending the same message to three people without customising it, you're doing it wrong.
- Don't send all 12 to the same person. These are designed for different situations. Pick the one that actually fits the moment, not the one you happen to have open.
- Mix in the non-template, real-you messages. The best follow-ups don't come from templates at all - they come from genuinely paying attention. Use templates when you need a starting point, not as a replacement for real thinking.
The simplest way to never run out of things to say
After every conversation, add one note about what the person said. Small details. "Daughter has eczema." "Marathon training." "Hates the smell of lavender." A year of those notes means you never have to guess what to write - you already know what matters to them.
The bottom line
Templates give you a starting point. What makes follow-up actually work is remembering that the person on the other end is a human you like, not a prospect you're converting. If every message you send feels like something you'd send to a friend, you're doing it right. If it feels like something a sales bot would send, stop and rewrite.
Copy these. Use them this week. Watch what happens when you stop sending "just checking in" and start sending messages that sound like you care - because you do.
Want to stop manually tracking who needs a message? LTE's daily action list tells you exactly who to follow up with, every morning, so you can use these templates without the planning overhead. Join the waitlist for early access.
